Laine's strategic insights can help your business succeed during BFCM

Here are 10 critical considerations to guide your decision:

The Aurora Score provides a more accurate, comprehensive view of your marketing performance.

Google has hit the brakes on its plan to scrap third-party cookies in Chrome.

Learn how you can make TikTok an effective channel for your D2C brand

There is no denying that putting the customer at the heart of your operations will allow you to be more narrowed in on the things that matter most

Discover the top 5 AI tools to help small D2C brands create eye-catching visual content quickly

Consider the most compelling ways to leverage marketing automation across every stage of the funnel, from compliance to multi-channel integration.

See a first-hand account of how Laine helped Skinny Mixes, a fast-growing D2C, save time and money through more efficient reporting and actionable suggestions.

Businesses that can strike the right balance between non-working spend and working spend can maintain more effective marketing campaigns

Adopting a testing mindset and cadence can help you improve your marketing relevance. Read more about the fundamentals of A/B testing

4 key factors to consider when designing brand elements to make a strong, distinct impression

See different ways to optimize traffic to your website

Explore why customers churn and how to prevent them from doing so

Explore our latest product features - and there’s more to come soon!

Why building a community around your brand is impactful

6 strategies for making the most out of your Google Ads Campaigns

Unleash the power of data analytics for your digital marketing

See the benefits experimentation can have on your business

Understand attribution modeling to find the best fit for your business

Tap into the power of your customer voice to build credibility and cost-effective content for your brand

Key factors to consider as you look to drive sales ahead of holiday shopping

Understand the full impact the upgrade to Google Analytics 4 will have for your business.

ROAS is a useful way to monitor the effectiveness of your marketing campaigns, and make meaningful comparisons across platforms. Understand what your ROAS means and learn how to drive it up with our four top tips.

Ensure you have the right measurement protocols in place before you launch your next campaign

Understand the 6 essential tips you can apply to boost post-click conversions on your site.

Ad campaigns on Meta can make or break your ability to stand out from the competition. Follow these tips to enhance your campaign strategy.

What’s the best way to balance paid, earned, and owned efforts? Get the tips you need to drive better performance for your brand.

Avoid the sea of sameness. Learn how to stay memorable in the feeds of your customers and drive effective brand awareness across your priority social media platforms.

The last few months have flown by at Fast FWRD (now re-branded to Laine), with lots of exciting new features added to our app, including paid/earned/owned insights and platform deep dives, updated visuals, and lots of new content on our blog. We’re now looking for early adopters to get onboard – reach out if you’re interested in joining us!

Identify the right strategies to reach the right audiences for your marketing mix. Consider your options across Google and Meta.

Threads has taken the internet by storm, with 100 million users signing up in the first five days since the platform launched. Could this platform be an exciting opportunity for businesses to reach new customers?

Are you optimizing your social media campaigns for the right channel and audience? There are a few key factors to driving the best Facebook ad performance

Ready to launch an ecommerce business? Check out the pros and cons of these sales platforms to find the right fit for your brand and product experience.

SEO isn’t a quick win tactic, it’s an ongoing process. But done right, playing the organic search long-game can help strengthen your brand, build more credibility and drive traffic in ways that paid advertising can’t achieve alone.

Investors will often ask for your LTV:CAC ratio as a measure of your brand’s health. It is undoubtedly a critical metric, but what does good looks like and how you can use it to make smarter, data-driven decisions?

Understanding the value each of your customers brings to your business over time is essential for planning your short- and long-term marketing efforts and optimizing your spend to acquire the most rewarding customers. Read on to discover four essential strategies for raising your customer lifetime value.

We are in the midst of an AI-revolution, the kind that has not been seen in decades. As a digital marketer, you need to harness these technologies to stay one step ahead of your competition. But with great power comes great responsibility, and marketers must handle these tools with care to avoid ethical and legal risks.

Used properly, benchmarks can illuminate improvement points, inspire performance improvement, and unlock innovation within the business. However, taken too far out of context, they can also become a distraction, or worse, a reason for complacency and potential stagnation. So what do you need to do to successfully incorporate rules of thumb into your business?

As digital commerce brands grow and begin to spend across new marketing channels, understanding how to get the most out of that investment is an important element of healthy, sustained growth. The scrutiny from your leadership or board on key metrics like customer acquisition costs (CAC) only gets greater. Read on to discover our 5 best tips to optimizing CAC.

Capital from investors is vital to scale your business and expand into new channels. However, with the number of ventures seeking funding on the rise and available investment capital at an all time low, it’s harder than ever to get investors’ attention. We highlight the 4 metrics you should keep tabs on to put your best foot forward when fundraising.

Progress is relentless at Fast FRWD (now re-branded to Laine). Dive in to read our latest updates and how you can get your hands on a beta version of the product.