• Page speed: This is one of the most important categories you must take into consideration on your page. Slow pages tend to lose engagement, and therefore have higher bounce rates – and Google takes that into consideration when crawling your website. Make sure to optimize images and use efficient file formats to avoid slower pages, minimize HTTP requests by combining files and leverage browser caching to reduce loading times.

• Mobile responsiveness: Mobile is responsible for almost 80% of internet traffic nowadays, so your website must be as mobile-friendly as possible. Implement responsive design to ensure a seamless experience across mobile devices. The easier the navigation, the better your experience will be.

• Security: Ensuring your website is secure for your users is key. Regularly update your CMS, plug-ins and themes. Switching to HTTPS will provide a secure connection to it as well.

• Data structure: Add robots.txt and XML Sitemaps to lead Google to all your important pages and facilitate website crawling. Be aware of the directives you select for each one of your pages and use rich snippets that can improve the visibility of your pages in search results.

• Keyword planning: Conduct extensive keyword research using tools like Google Keyword Planner or SEMRush to find words that have a good search volume and relate to your content. Also check how hard it is to rank using these words and balance between high volume, medium volume and lower volume keywords for an efficient strategy.[LSL1] [BL2] [BL3]

• Content quality: Remember, before taking into consideration how search tools’ SERP works, your content should prioritize your user and what this user would engage with the most. Focus on creating valuable, relevant, and distinctive content and refresh your website content often to keep it current – a website that is not constantly renewed might drop several positions on the ranking.

• Compelling titles and headings: Make sure to add titles to all your website pages, that are catchy and as descriptive as possible. Use hierarchical headings (H1, H2 and H3) to structure your content for both users and search engines. Also, don’t forget about adding Alt Data to all your images, staying within 160 characters.

• Backlink strategy: Try to add relevant external links to your website whenever possible. High-quality, relevant backlinks from reputable websites can help you score higher ranking positions as it boosts your website’s credibility.

• Social media presence: Maintaining an active and engaging presence on social media platforms will generate a lot of traffic to your page, which search engines translate as a relevant website. Share valuable content and interact with your audience to build trust.

• Link building: Whenever possible, use a link building strategy to generate traffic to your website from high-value websites.

There are millions of different strategies you can take into consideration when analyzing the best SEO strategy for your website. However, by addressing the technical, content, and reputation management areas of focus, you can significantly enhance the overall user experience and increase the chances of success in the competitive online landscape.

Laine can help you stay informed about industry trends, continuously monitoring your website's performance, and support your brand as you adapt to changes for long-term success. Book a demo with us and learn more about how we can add value to your marketing strategy.