Amid the speculation of TikTok’s fate in the US, one thingis clear – TikTok has massive purchase influence.
Among 18-34 yearolds, it ranks as one of the top social platforms in terms of driving purchasesonline. And while it still lags Meta in terms of total users, a higherpercentage of its users make purchases via links or the platform itself.
Skip straight to the final section for now
The short answer is yes. It simple enough to onboard and it’s worth starting small and testing your way into the platform. You can start by asking:
Is my target audience on TikTok?
Do I have existing content I could repurpose? Or even better, could I allocate a smaller set of resources to create and test content before making the decision?
Does my brand belong on TikTok? The list of other businesses already marketing on TikTok may surprise you
How will I measure its effectiveness, or know which levers to pull? Well, we know people for that. Let’s get in touch to chat more about Laine!
First, ensure you have a TikTok Business account. Next, link your account to a Shopify or BigCommerce store, or set up a TikTok Shopping account directly. From your TikTok Business account, navigate to "TikTok Shopping" and follow the prompts to integrate your product catalog. Customize your storefront to match your brand's aesthetic and add engaging product videos. Once set up, you can tag products in your TikToks, driving seamless in-app purchases. And voila, you’re on and ready to roll.
Here are some things to keep in mind with TikTok content:
Edit size and length of content to best fit TikTok’s editing. Instagram prefers polished, static images and videos – TikTok prefers dynamic, short-form videos and casual, aesthetic pictures. TikTok can be “messier” – keep it lighthearted and fun without too much structure. Remember, videos vs. pictures also have different formats. Instagram videos should be adjusted to TikToks vertical full-screen format (9:16). Video lengths get the best engagement between 15-30 secs, meaning that Instagram videos can be trimmed down into bite-sized clips
Add TikTok-specific elements to appeal to the algorithm and drive engagement. Add captions, context, and compelling titles that are short and sweet. Leverage trending sounds and music to appease the algorithm. Use filters and effects to enhance visual experience. Create duets and stitches to directly engage with audiences
And remember… Gen Z has a weird, unpredictable humor, and it’s best to not to overthink it. Keep it short, sweet, silly, and simple. Keep it authentic and natural. Keep it honest and informed
Can we help you with your success? At Laine, we think so. Let’s have a call to connect on TikTok and all things data, attribution, and AI-infused recommendations. You can directly book time with us here to chat more about these topics, Laine, and get a quick product demo.
