Reaching the right customers on the right channels is essential. Laine’s Acquisition Module offers a comprehensive view across paid, earned, and owned channels, helping you identify where your audience is most active and where ad spend will be most effective at converting to engaged traffic on the site. Additionally,with Laine’s Paid: Earned: Owned (P:E:O) module, you can see how your trafficmix stacks up by channel, giving you critical insights to refine your marketingstrategy allocate resources where they’ll have the highest impact.

Laine’s Wins & Worries module uses a cross-channel approach to helpyou allocate marketing spend wisely, boosting your reach on high-impactchannels without overextending your budget.

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Not every shopper has the same needs or interests, especially during high-traffic periods like Black Friday and Cyber Monday. Laine’s Product Insights Module enables you to determine your best and worst selling products, giving you a clearer view into what your audience wants to help you cut through the noise.

Take a look at last year’s BFCM best selling products as well as last month’s best sellers to help determine which products to promote for BFCM.

With these insights, you can identify which products are resonating with your audience and strategically decide which items to promote on BFCM via email and paid ads. This data-driven approach ensures your marketing dollars are focused on products that will drive the highest conversions and engagement.

Laine’s Retention Module allows you to track customer lifetime value (LTV) and understand which customers are most likely to return. By understanding retention, you can turn one-time holiday shoppers into loyal, repeat customers, boosting profitability long after the season ends.

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With insights from the Retention Module, you can understand Revenue and Average Order value of new vs repeat customers to help create unique and profitable remarketing strategies to re-engage BFCM customers, ensuring they come back again.

With so much happening at once, it’s easy to feel overwhelmed. Laine’s Weekly Digest simplifies the data, providing you with clear, actionable weekly insights on your most important metrics. Use the weekly digest to get a summary of your marketing and sales performance after the BFCM weekend.

The Growth Module will highlight key metrics Year over Year to help you set goals for Revenue, AOV, CPA, New Customers and more.