Bringing you executive storytelling, contextualized with machine learning on your performance, to shine a light on your path to growth
Laine cuts through the data clutter to provide you a clear narrative and path forward based on your performance; enhanced with beautiful visuals to share out directly with leadership.
Laine’s Wins and Worries feature surfaces the root-causes of performance, at an overall and platform level, to provide you with expert tips for growth and optimisation.
Laine focuses equally on surfacing insights across earned and owned channels as she does on paid. Her unbiased, attribution model is also under development, so that you have an unbiased take on platform contribution.
Laine’s proprietary growth score and rules of thumb leverage Bain marketing expert frameworks and benchmarks. Over time, Laine will customize these by industry for even more relevant comparisons.
Laine cuts through the data clutter to provide you a clear narrative and path forward based on your performance; enhanced with beautiful visuals to share out directly with leadership.
Laine’s Wins and Worries feature surfaces the root-causes of performance, at an overall and platform level, to provide you with expert tips for growth and optimisation.
Laine focuses equally on surfacing insights across earned and owned channels as she does on paid. Her unbiased, attribution model is also under development, so that you have an unbiased take on platform contribution
Laine’s proprietary growth score and rules of thumb leverage Bain marketing expert frameworks and benchmarks. Over time, Laine will customize these by industry for even more relevant comparisons.